Design & development for Movement for Modern Life, an online yoga video resource based in London featuring the best british yoga studios & teachers. In charge of all technical and visual aspects of the online business, I integrated the original branding by FiveFootSix into an elegant & fully responsive UI and a seamless user experience. The mission was to differentiate the MML site from competitors by taking a fresher, more contemporary visual approach to Yoga with accessible content on the go. Mutliple subscriptions models, alongside Gifts & Coupons, were implemented using Paypal and Stripe’s APIs. The site incorporates social features such as login with Facebook and ‘post story to Facebook’ to optimise a viral effect together with sticky functions such as ‘add videos to favourites’ and personalised Yoga programmes.
‘We get so many great comments about the site, I am really pleased with all of Erwan’s work.’ (Kat Farrants, Founder of MfML)
Visit Movement for Modern Life